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- Corporate identity
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- Assessing brand effectiveness
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New business enquiries up ten per cent
Vatan
Catering Ltd is a leading UK manufacturer of doner kebabs. It was
established in 1988 but had reached a stage where it needed help with
PR and marketing.
Alison worked with the firm for five
months, sourcing a PR agency with knowledge and experience of the fast
food sector. She managed the whole process, from writing a brief to
implementing the new PR strategy.
Results:
- New business enquiries have increased by ten per cent
- Editorial coverage in all the leading fast food press, including Meat Trades Journal; Fast Food Trader; Fish, Chips & Fast Food
- Distribution has been expanded to Scotland, Ireland and the north of England
"We
were having difficulty finding an agency with knowledge of our market.
Alison not only found the right people, she also managed the whole
process."
Alvin Harris, managing director |
